Our goal at clever carbon is to teach people about their carbon footprint in a hip, modern, and relatable way. Ultimately, we want to enable #clevercarbondecisions for all.
Think about it. When you’re buying an item at the grocery store, you can make a decision based on nutritional content, branding, price – why not carbon footprint?
By teaching people about their carbon footprint and helping them realize they have one in the first place, carbon footprint data will actually be relatable and useful to consumers. The hope is that as consumers become increasingly #carboncurious, more brands will see the value in publishing their carbon footprint, leading to increased transparency and accountability by all.
We are an independent organisation with no financial ties to any other company. We are not turning a profit and have no plans to monetize at the moment. We exist solely to help people learn more about their carbon footprint. Funds from High Fives! will go towards building new content and getting the word out.