Our goal at Clever Carbon is to raise carbon footprint literacy and create a carbon literate society in order to accelerate reduction of greenhouse gas emissions, reach net-zero targets faster, and create scalable technologies and solutions. Using hip and fun branding is key to our strategy so we can maximize interest and reach.

A carbon literate society understands the impact of their decisions when it comes to carbon emissions. Using diet as an example, a carbon literate society knows that an apple is on average 35 g of CO2, a serving of chicken is 1,360 g, and a serving of beef is 7,700 g. A carbon literate society understands that accumulation of carbon dioxide in the atmosphere due to fossil fuel dependence is the leading cause of climate change and global warming today. A carbon literate society knows that the CO2 concentration today in the atmosphere is 420 ppm and that we need to be at 350 ppm which is why carbon removal will be imperative for a liveable future. A carbon literate society understands that we need solutions that reach gigaton scale of carbon reduction and removal in order to achieve our goals in the small window of opportunity we have to turn the tide.

Whether it’s individuals, companies, governments, cities, or countries, our belief is that carbon literacy is key to a thriving net-zero future

Join us in our mission and ask us how you can help!

Our Founder, Michelle Li - From Silicon Valley to Saving the Planet​

Michelle is the founder of clever carbon. She launched her career in Silicon Valley where she worked for some of the biggest names in tech including Salesforce and DocuSign. A proponent for making sustainability the new norm, Michelle founded clever carbon to help teach people about carbon footprint in a hip, fun, and relatable way. She is a TEDx and SXSW 2022 speaker on the topic of carbon literacy and believes that a carbon literate society is one where transparency and accountability will flourish and one worth striving for. 

Michelle started Women and Climate NYC, a community for women interested in learning and talking about climate.

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Media Highlights

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Press Kit

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Clever Carbon

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Past Media & Coverage

SXSW Panel: Carbon footprint and the future of consumer brands
TEDx Talk
Clever Carbon & WeWork
Involved Group: Opportunities for sustainability in music events April 2022
Austin B Media Interview March 2022
SiteGround Earth Day Webinar April 2022
Fairchild TV Interview | 16 mins (Cantonese)
Hosted by Peter Levin, In Good Hands is a podcast that features the most promising solutions for climate change. Peter hopes to craft a new narrative around climate – one that opts for optimism and opportunity over fear and inaction.

Tune into this episode featuring Michelle and clever carbon.

6.2022: ChangeNOW – Welcome Heroes of Change 2022 (French)

5.2022: Interview with Green TV

4.2022: Mindshare comes together for Earth Day

4.2022: Easy sustainable practices for small businesses

4.2022: Siteground: Creating a Carbon Literate Society with Our Client Clever Carbon

4.2022: WeWork Member Spotlight: One founder’s clever approach to climate change

4.2022: Authority Magazine: Michelle Li of Clever Carbon: 5 Steps We Must Take To Truly Create An Inclusive, Representative, and Equitable Society


3.2022: Austin B Media SXSW Interview

3.2022: Elementor Vlog and Instagram Highlight

2.2022: Fairchild Television Segment (Cantonese)

1.2022: University of Waterloo Alumni Highlight

1.2022: Global Super Connector on Clever Carbon

Speaker Reel by Innovation Women (video)

12.2021: What’s your carbon footprint?! | The Ecosystem

11.2021: Are you clever about carbon? | Slow + Sustain

7.2021: Solo Female Travelers Club – Carbon Footprint and Travel Tips

7.2021: Good Growth, Tata Consultancy Services – Creating Sustainable Business & Impact

7.2021: Creating a Carbon Literate Society – Michelle Li

6.2021: University of Waterloo Alumni Week | Carbon literacy and why it’s important (video)

5.2021: University of Waterloo Alumni Instagram Takeover

5.2021: Interview with Kind Community on Michelle and clever carbon (video)

4.2021: Salesforce Alumni Network Spotlight – Michelle L

2.2021: Hult Alumni Spotlight – Michelle Li | Creative Climate

9.2020: Sustainabro Interviews Michelle on Clever Carbon (podcast)


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