About Michelle

Our Founder, Michelle Li - From Silicon Valley to Saving the Planet​

Michelle is the founder of clever carbon. She launched her career in Silicon Valley where she worked for some of the biggest names in tech including Salesforce and DocuSign. A proponent for making sustainability the new norm, Michelle founded clever carbon to help teach people about carbon footprint in a hip, fun, and relatable way because what gets measured gets changed. She is a TEDx, SXSW, and COP27 speaker on the topic of carbon literacy and is a United Nations content contributor. Michelle believes that a carbon literate society will accelerate solutions and actions at the speed and scale required for a thriving planet.

Michelle is also the founder of Women and Climate, a non-profit organization that inspires climate action by creating a joyful and safe space for more women to learn and talk about climate.

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Media Highlights

Michelle has partnered with publications, news outlets, events, and corporations on media content and coverage. For more information, please use our speaker request form or reach out to

Public Speaking

Michelle is a professional speaker and available for speaking engagements. Her portfolio of work to date can be found below. For speaking requests, please use the form below.

Press Kit

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Clever Carbon

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Past Media & Coverage


GreenBiz Net Zero | September 2023
Bloomberg Singapore | July 2023
CCUS Forum in Doha, Qatar | May 2023
StuffTV with Nick Huzar | May 2023
GreenBusinessImpact | May 2023​
Sustainability LIVE New York | April 2023
SXSW 2023 | The Female Quotient Equality Lounge - ESG Strategies
SXSW 2023 | Climate Repair, Ocean Health, Carbon Removal
March8 Getting Girls to go Green
Ticker Insight News: Holiday Carbon Footprint
March8 Interview for January 2023 Edition
Women and Climate: Business for Good using the Sustainable Development Goals
COP27: Blue Planet Alliance Press Conference
COP27 Clever Carbon Pitch with We Don't Have Time
SXSW Panel: Carbon footprint and the future of consumer brands
TEDx: The Carbon Literacy Revolution
WeWork: All the ways Michelle works
Anjuna: Opportunities for sustainability in music events April 2022
Austin B Media SXSW Interview March 2022
SiteGround Earth Day Webinar April 2022
Fairchild TV Interview | 16 mins (Cantonese)


Michelle joins me on the podcast today to talk about making carbon literacy more accessible and easier to understand. We discuss her experiences at COP27, the 27th United Nations Climate Change conference, and her expectations for COP28 which will be hosted by the United Arab Emirates this year.
We also talk about her transition from Silicon Valley to building a nonprofit. And we delve into the controversial topic of personal responsibility vs corporate and governmental responsibility relating to carbon footprints. Tune in here. July 2023

Let’s cut out all the confusion around carbon footprints, and let’s make a carbon literate society. Especially for our world leaders.

And if you want to comprehend carbon in a way that is fun and easy to understand, then definitely go check out

It is so simple on there.

But what Michelle mentions during this interview, and what is even more important is what you do after you find out what your Carbon Footprint is.

Your goal is to reduce it, but how?

During this interview Michelle provides a heuristic for you to use as you are going about your day making decisions, and how to choose something that has less of a carbon footprint. You have to think about the life cycle of the product.

And if you don’t know, some really progressive companies are starting to place Carbon labels on their products to show how much of a carbon footprint it has.

Which is really exciting for expanding the number of people who are carbon literate worldwide. May 2023

YouTube | Podcast

Is there a place for playfulness within the very serious issues of our day? Michelle Li identifies it as critical. When creating Clever Carbon, Michelle deliberately developed a cheeky, hip, playful tone to the teaching of climate footprint. Creating joyful spaces of learning may be a different approach than many in the climate industry, but it just may help us adopt new habits. Tune in here. Mar 2023

The ‘Ready or Not, Change is Coming’ Is a 12-part climate podcast series, aiming to capture the attention of everyday people who might not necessarily associate the climate crisis with their lives, especially when they might be living paycheck to paycheck. We aim to tell and share stories (and science!) through an engaging and open dialogue to explain in laymans terms to help explain what is happening, how people are being affected and what citizens can do about it. In episode 5, Michelle speaks about carbon footprint literacy and why it’s important. Tune in here. Dec 2022

On Gender Day at COP27, our founder Michelle Li joined the United Nations daily round-up podcast for a discussion on Women and Climate.

Tune in on Apple Podcasts or from the UN website. Michelle’s segment begins at 17:20.

Nov 2022

Hosted by Peter Levin, In Good Hands is a podcast that features the most promising solutions for climate change. Peter hopes to craft a new narrative around climate – one that opts for optimism and opportunity over fear and inaction.

Tune into this episode featuring Michelle and clever carbon.


7.2023: Sustainable Conversations: Michelle Li is giving women in climate a joyful community

5.2023: Carbon Herald: Reducing our carbon footprint – feature on Michelle Li

3.2023: Fearless Women Leading Climate Action – Meet the Trailblazers

3.2023: March 8 Magazine: Getting Girls to Go Green

1.2023: March8 Magazine: The climate conversation

12.2022: Ticker News Insight with Mike Loder

12.2022: The Knockturnal: Celebrating a Low Waste, High Impact Holiday With Women & Climate and The Canvas

12.2022: Michelle Li | Moden Luxury Silicon Valley Digital

11.2022: Michelle Li | Modern Planeteer

11.2022: COP27 Pitch at We Don’t Have Time

11.2022: COP27 Decarbonization Day United Nations Daily Summary

11.2022: Why ‘Carbon Literacy’ is the next ‘Financial Literacy’

10.2022: March8 Top 100 Women Leaders

8.2022: NYC Moves Forum – Speaker

6.2022: ChangeNOW – Welcome Heroes of Change 2022 (French)

5.2022: Interview with Green TV

4.2022: Mindshare comes together for Earth Day

4.2022: Easy sustainable practices for small businesses

4.2022: Siteground: Creating a Carbon Literate Society with Our Client Clever Carbon

4.2022: WeWork Member Spotlight: One founder’s clever approach to climate change

4.2022: Authority Magazine: Michelle Li of Clever Carbon: 5 Steps We Must Take To Truly Create An Inclusive, Representative, and Equitable Society


3.2022: Austin B Media SXSW Interview

3.2022: Elementor Vlog and Instagram Highlight

2.2022: Fairchild Television Segment (Cantonese)

1.2022: University of Waterloo Alumni Highlight

1.2022: Global Super Connector on Clever Carbon

Speaker Reel by Innovation Women (video)

12.2021: What’s your carbon footprint?! | The Ecosystem

11.2021: Are you clever about carbon? | Slow + Sustain

7.2021: Solo Female Travelers Club – Carbon Footprint and Travel Tips

7.2021: Good Growth, Tata Consultancy Services – Creating Sustainable Business & Impact

7.2021: Creating a Carbon Literate Society – Michelle Li

6.2021: University of Waterloo Alumni Week | Carbon literacy and why it’s important (video)

5.2021: University of Waterloo Alumni Instagram Takeover

5.2021: Interview with Kind Community on Michelle and clever carbon (video)

4.2021: Salesforce Alumni Network Spotlight – Michelle L

2.2021: Hult Alumni Spotlight – Michelle Li | Creative Climate

9.2020: Sustainabro Interviews Michelle on Clever Carbon (podcast)


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