Our goal at Clever Carbon is to raise carbon footprint literacy and create a carbon literate society in order to accelerate reduction of greenhouse gas emissions, reach net-zero targets faster, and create scalable technologies and solutions. Using hip and fun branding is key to our strategy so we can maximize interest and reach.

A carbon literate society understands the impact of their decisions when it comes to carbon emissions. Using diet as an example, a carbon literate society knows that an apple is on average 35 g of CO2, a serving of chicken is 1,360 g, and a serving of beef is 7,700 g. A carbon literate society understands that accumulation of carbon dioxide in the atmosphere due to fossil fuel dependence is the leading cause of climate change and global warming today. A carbon literate society knows that the CO2 concentration today in the atmosphere is 420 ppm and that we need to be at 350 ppm which is why carbon removal will be imperative for a liveable future. A carbon literate society understands that we need solutions that reach gigaton scale of carbon reduction and removal in order to achieve our goals in the small window of opportunity we have to turn the tide.

Whether it’s individuals, companies, governments, cities, or countries, our belief is that carbon literacy is key to a thriving net-zero future

Join us in our mission and ask us how you can help!