Our goal at Clever Carbon is to raise carbon footprint literacy and create a carbon literate society in order to accelerate reduction of greenhouse gas emissions, reach net-zero targets faster, and create scalable technologies and solutions. Using hip and fun branding is key to our strategy so we can maximize interest and reach.
A carbon literate society understands the impact of their decisions when it comes to carbon emissions. Using diet as an example, a carbon literate society knows that an apple is on average 35 g of CO2, a serving of chicken is 1,360 g, and a serving of beef is 7,700 g. A carbon literate society understands that accumulation of carbon dioxide in the atmosphere due to fossil fuel dependence is the leading cause of climate change and global warming today. A carbon literate society knows that the CO2 concentration today in the atmosphere is 420 ppm and that we need to be at 350 ppm which is why carbon removal will be imperative for a liveable future. A carbon literate society understands that we need solutions that reach gigaton scale of carbon reduction and removal in order to achieve our goals in the small window of opportunity we have to turn the tide.
Whether it’s individuals, companies, governments, cities, or countries, our belief is that carbon literacy is key to a thriving net-zero future
Join us in our mission and ask us how you can help!
Michelle is the founder of clever carbon. She launched her career in Silicon Valley where she worked for some of the biggest names in tech including Salesforce and DocuSign. A proponent for making sustainability the new norm, Michelle founded clever carbon to help teach people about carbon footprint in a hip, fun, and relatable way. She is a TEDx and SXSW 2022 speaker on the topic of carbon literacy and believes that a carbon literate society is one where transparency and accountability will flourish and one worth striving for.
Michelle started Women and Climate NYC, a community for women interested in learning and talking about climate.
See more about Michelle’s press and media coverage here.
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