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Carbon Labels

Pantys is a hip and cool Brazillian brand that makes absorbent underwear!

What are carbon labels?

Similar to a nutritional label, a carbon label helps consumers understand the impact of the product or service they are purchasing or consuming. In the case of a carbon label, the label contains the carbon footprint of the product (a number, ex. 1.18 kg CO2) and helps consumers understand the impact of the product on the environment. The carbon footprint of the item is calculated by a consultant that is familiar with product carbon footprint quantification standards.

Examples of carbon labels

We’ve highlighted brands that already carbon label today! Note that we have identified 3 major types of labels:

  • Graded: label includes some form of grade such as A, B, or C, or low, medium, high
  • Footprint: label includes the numerical footprint value of the product
  • Footprint with Details: label includes the numerical footprint value of the product with the breakdown of the footprint in the lifecycle (materials, production, transport, packaging, use, end of life, etc)

Learn more about carbon labels and why they're important!

Our founder, Michelle Li, spoke at SXSW 2022 on the topic of Carbon footprint literacy and the future of consumer brands. Check out the recorded session !

https://schedule.sxsw.com/2022/events/PP112448

Are you a brand?

Check out our carbon labelling guide to learn more!


We work very hard at clever carbon!

High Five!

We have big plans and a robust roadmap at clever carbon. Your support helps us reach our goals and further our reach.

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