Similar to a nutritional label, a carbon label helps consumers understand the impact of the product or service they are purchasing or consuming. In the case of a carbon label, the label contains the carbon footprint of the product (a number, ex. 1.18 kg CO2) and helps consumers understand the impact of the product on the environment. The carbon footprint of the item is calculated by a consultant that is familiar with product carbon footprint quantification standards.
We’ve highlighted brands that already carbon label today! Note that we have identified 3 major types of labels:
Our founder, Michelle Li, spoke at SXSW 2022 on the topic of Carbon footprint literacy and the future of consumer brands. Check out the recorded session !
Check out our carbon labelling guide to learn more!
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