Carbon Literacy Resources

All of our most important carbon literacy content in one place with links to Instagram and LinkedIn posts. Help us by sharing!

Table of Contents

8 Questions for Climate Era Leaders

💡 But wait, who is a Climate Era Leader (CEL) you ask? 💡

A CEL is anyone who leads an organization TODAY. An organization can include a company, non-profit, school, government body, city, country, or other entity.


⚡ And why do CEL’s need to know the answers to these 8 questions? ⚡

Having a baseline understanding of your organization’s impact on the planet with respect to  energy consumption and carbon emissions, as a first step, is imperative. Understanding global emissions data and thresholds is also key to accelerate urgency and creating initiatives that will actually have an impact.


If you’re a CEL, know that you don’t have to be perfect, and that learning is a journey and we must all start somewhere. The outdated thought that having an ESG team put in place a net zero target is no longer sufficient. Carbon and climate literate leaders are the new standard so don’t get left behind!


If you work within an organization, expect your leaders to know the answers to these questions!

Clever Actions

Clever Actions is a free program for companies to facilitate more sustainable actions at the workplace. It includes over 90 actions to help make work fun, help employees take ownership, strengthen culture, and be kind to the planet. Our team at Clever Carbon created each and every action with love and care. There were late nights, sore eyes from staring at the monitor, and numerous meetings with our team and partners to get this to a place where we feel satisfied and proud. We got there.

Hip and Fun Carbon Footprint Workshop

“Not another magic show…”, said every employee in 2021.


We understand. It’s hard to continuously find remote team activities that are fun and engaging!


That’s why we created the Clever Team Session to help employees learn a new topic, personal carbon footprint, through an interactive online experience that will also help the planet. If being named “Best Employer” is one of your goals, keep reading!

The 2 min Quiz

Don’t know your carbon footprint?! We got you! Our 2 min carbon footprint quiz helps individuals quickly learn that:


  1. Every individual has a carbon footprint
  2. The actions that have the biggest impact on carbon footprint
  3. The average carbon footprint in their country
  4. The carbon footprint of some common items like an apple (35g of CO2), cup of coffee (50g of CO2), serving of chicken (1360g of CO2), and more!

After completing the quiz, you also get a personalized badge that you can save and share on social media!

Our quiz is translated into 9 languages and has been completed by over 25,000 globally to date!

Try our quiz today and share with your friends to help us accelerate carbon footprint literacy!

Carbon Footprint Literacy for a Net-Zero Future

Why is carbon footprint literacy important? If we want a net-zero future, a carbon literate society will accelerate emissions reductions and create scalable solutions for a carbon-free future.

Watch our 3 min pitch on the importance of a carbon literate society and the resources we’re creating to get people started!

Stages of Carbon Literacy

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Carbon footprint literacy is our jam at Clever Carbon and we see the journey in 7 stages!

Which stage are you at?!

Would you like brands to help you out with stage 6 (carbon labels)? If so, tag your favorite brands here so they know! Even better, share this post and our 2 min carbon footprint quiz:

Carbon footprint literacy can help us create more transparency and accountability and can also help people get started on their #sustainability journey!

Please help us by tagging a friend so we can help more people start their carbon literacy journey!

Carbon Footprint by Country

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🤓👣Did you know the average annual carbon footprint per person is dependent on the country you live in?

🌟Average annual carbon footprint of individuals:
🇬🇧UK: 8.3 tonnes of CO2
🇻🇳Vietnam: 2.1 tonnes of CO2
🇺🇲US: 17.5 tonnes of CO2

The reasons can be complex 🧐, but access to disposable income 💲, clean energy sources ⚡, and policies and incentives 🏛️💵 are among some of the reasons.

🌟Swipe to see more!

1️⃣ Which country’s average carbon footprint surprised you?! Tell us in the comments! 🗣️

2️⃣ Save, share, and send to a friend! 🔖

3️⃣ Do you know your carbon footprint? Take our 2 min quiz to find out! 🎉

Concentration of Carbon Dioxide in the Atmosphere

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How much carbon dioxide (CO2) is there in the atmosphere? 🤔 We’re glad you asked! 🙌

4️⃣1️⃣8️⃣ ppm = CO2 concentration in 2022

2️⃣9️⃣6️⃣ ppm = CO2 concentration in 1900

(ppm = parts per million)

CO2 levels have fluctuated over the lifetime of planet earth, but over the last few hundred years, levels were stable and below 300 ppm. The industrial revolution brought about a need for fuel and energy, the majority of which has come from fossil fuels. When fossil fuels are burned, CO2 is released into the atmosphere. They then trap heat and lead to climate change. Today, a variety of processes contribute to greenhouse gas production including farming (if not regenerative or organic) and animal agriculture, among others.

3️⃣5️⃣0️⃣ ⬇️ ppm = CO2 concentration for a stable climate

4️⃣5️⃣0️⃣ ppm = CO2 concentration where temperatures rise above 1.5C

The data shows that if we want a stable climate, we need to be at 350 ppm or below. This means we’ll not only need to reduce CO2 production, we’ll need to also remove it.

⭐ So, 2 questions for you: ⭐

1) Do you know how much CO2 do you emit on an annual basis and how you can reduce?

2) Do you know what types of carbon removal solutions are out there?

👉For question 1, if you need somewhere to start, take our 2 min carbon footprint quiz: Share your badge and the quiz while you’re at it 😉

👉For question 2, do a web search.

Learn about the different types of carbon removal solutions. An Important consideration is scale, meaning solutions that can remove gigatonnes (1000 kg = 1 tonne, 1,000,000 tonne = 1 gigatonne) of CO2. It is estimated that there are currently 3,200 gigatonnes of CO2 in the atmosphere and each year, we add about net 20 gigatonnes more.





Land vs Water

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Did you know that our planet is 30% land and 70% water?

In our previous post, we shared the historical and milestone CO2 concentration levels. Here’s a refresher:

4️⃣1️⃣8️⃣ ppm = CO2 concentration in 2022

2️⃣9️⃣6️⃣ ppm = CO2 concentration in 1900

3️⃣5️⃣0️⃣ ⬇️ ppm = CO2 concentration for a stable climate

4️⃣5️⃣0️⃣ ppm = CO2 concentration where temperatures rise above 1.5C

👉It is estimated that there is currently over 3,200 gigatonnes of CO2 in the atmosphere and each year, we add about net 20 gigatonnes.

👉Reducing CO2 production is a no brainer and so is removing CO2.

🌊The ocean is a natural carbon sink (removes CO2 naturally) and already removes over 10 gigatonnes of CO2 per year.

🐳What do you know about ocean CO2 removal?🐙

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